ONE WORLD PLAY PROJECT EXTENDS PARTNERSHIP WITH CHEVROLET
One World Play Project and official sponsor Chevrolet announced their continued commitment to providing play opportunities to youth in the Middle East and around the world. Chevrolet has pledged to continue supporting One World Play Project’s donation and distribution of Chevrolet-branded One World Futbols—a breakthrough in technology, as the world’s first and only ultra-durable soccer ball that never needs a pump or goes flat, even when punctured. Together, the partners will donate 2 million Chevrolet-branded One World Futbols around the world by the end of 2018.
Chevrolet is an official sponsor of One World Play Project. To date, the partners have donated 1.5 million One World Futbols worldwide—impacting an estimated 45 million lives in 94 countries. Last year Chevrolet Middle East donated 5,000 One World Futbols to schools in Jordan with the assistance of Chevrolet brand ambassador, former Real Madrid player Michel Salgado. The Middle East team is planning further donations in the region.
The balls are being used in programs that provide education, teach essential life skills and encourage conflict resolution to youth living in disadvantaged areas.
An Extended Commitment: Paving the Play for the Future
One World Play Project and Chevrolet share a primary value—play. Together, the companies believe that play is universal and has the power to change lives. Chevrolet celebrates the power of play and its ability to spark new possibilities for children, adults and communities around the world. To date, Chevrolet has donated One World Futbols and revitalized pitches to provide children more opportunities to play in areas like Amman and Pela (Jordan); Hammanskraal (South Africa); Chicago (USA); Bandung (Indonesia); and Kolkata (India).
“Through our partnership with One World Play Project, we’ve been able to deliver play to millions of youth across the globe, and we’re very much looking forward to extending our partnership and continuing to provide more opportunities for play to children everywhere,” said John Gasloli, Chevrolet Global Marketing Senior Manager.
Research has shown that play is essential to the healthy physical, emotional and social development of children, especially those living in challenging environments. Deliveries of Chevrolet-branded One World Futbols are having a catalytic impact on communities around the world by bringing the power of play to youth living in areas where play is scarce or non-existent. Beyond the impact of the One World Futbol itself, One World Play Project is facilitating new public-private partnerships between governments, corporations, non-governmental organizations (NGOs) and nonprofit organizations. Working often in countries where conflict, natural disaster and poverty have torn apart the fabric of society, organizations that previously did not trust or know one another existed, or have had to compete for limited resources, are now collaborating on the planning for the arrival and distribution of One World Futbols.
“Over the last three years, Chevrolet has been a key partner in helping us deliver the transformative power of play to every corner of the globe,” said Tim Jahnigen, founder of One World Play Project. “We are thrilled to continue growing our partnership and reach with this extended three-year commitment—highlighting our mission for helping our world’s youth realize their full potential with the power of play.”
Play has the ability to change lives in many different ways:
● One World Futbols we donated to over 50 schools in Jordan, bringing the power of play and opportunities to children across the country.
● One World Futbols were delivered to more than 160 schools in rural Hunan Province, China, bringing hope to children living in impoverished communities, inspiring them to persevere and overcome difficult circumstances.
● One World Futbols brought to orphanages and schools in the most rural regions of Thailand, where seven out of every 100 Thai children do not have parents to care for them, offered a source of joy and community for these children.
● One World Futbols helped transform a Chicago (USA) neighborhood associated with gang culture into a place where children can play and learn valuable life skills.
● In the most remote areas of Kenya, One World Futbols are helping girls find their voices in a place where women have few rights.